Marketing de servicios : un enfoque de integración del cliente a la empresa / Valarie A. Zeithaml, Mary Jo Bitner
Material type:
TextPublication details: México : McGraw-Hill Interamericana, 2001Edition: 2Description: xxxii, 747 p. . ilISBN: - 970-10-3325-6
- 658.8 Z47m 2001
| Item type | Current library | Collection | Call number | Materials specified | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca General | Acervo General | 658.8 Z47m 2001 | 1 | Available | 02-3105 | ||
| Libro | Biblioteca General | Acervo General | 658.8 Z47m 2001 | 2 | Available | 02-3106 |
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