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Marketing de servicios : un enfoque de integración del cliente a la empresa /

Zeithaml, Valarie A.

Marketing de servicios : un enfoque de integración del cliente a la empresa / Valarie A. Zeithaml, Mary Jo Bitner - 2 - México : McGraw-Hill Interamericana, 2001 - xxxii, 747 p. . il.

ISBN: 970-10-3325-6

Subjects--Topical Terms:
MERCADOTECNIA
VENTAS--ADMINISTRACION
SERVICIO AL CLIENTE

Dewey Class. No.: 658.8 Z47m 2001

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