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| 005 | 20221113235005.0 | ||
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_aBATCH _b20061129 _zjanium |
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| 008 | 040601nuuuuuuuu r u000 0 spa d | ||
| 020 | _a970-10-3325-6 | ||
| 082 | 0 | 4 | _a658.8 Z47m 2001 |
| 100 | 1 | _aZeithaml, Valarie A. | |
| 245 | 0 | 0 |
_aMarketing de servicios : _bun enfoque de integración del cliente a la empresa / _cValarie A. Zeithaml, Mary Jo Bitner |
| 250 | _a2 | ||
| 260 |
_aMéxico : _bMcGraw-Hill Interamericana, _c2001 |
||
| 300 | _axxxii, 747 p. . il. | ||
| 650 | 4 | _aMERCADOTECNIA | |
| 650 | 4 |
_aVENTAS _xADMINISTRACION |
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| 650 | 4 | _aSERVICIO AL CLIENTE | |
| 700 | 1 |
_aBitner, Mary Jo, _ecoaut. |
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| 999 |
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