000 | 00612cam a2200193 4500 | ||
---|---|---|---|
035 | _a35603 | ||
005 | 20221112171219.0 | ||
998 |
_aBATCH _b20061129 _zjanium |
||
008 | 040601nuuuuuuuu r u000 0 spa d | ||
020 | _a968-26-1143-1 | ||
082 | 0 | 4 | _a658.8 C898a |
100 | 1 | _aCravens, David W. | |
245 | 0 | 0 |
_aAdministración en mercadotecnia / _cDavid W. Cravens, Gerald E.Hills y Robert B. Woodruff. |
260 |
_aMéxico : _bCompañía Editorial Continental, _c 1993 |
||
300 |
_a859 p. _b:il. |
||
650 | 4 | _aMERCADOTECNIA | |
700 | 1 |
_aHills, Gerald E, _ecoaut. |
|
700 | 1 |
_aWoodruff, Robert B, _ecoaut. |
|
999 |
_c35589 _d35589 |