| 000 | 00959 a2200289 4500 | ||
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| 035 | _a298995 | ||
| 005 | 20230113081752.0 | ||
| 998 |
_aCORINAADQ _b20160330 _cBGMAU _d20160726 _zjanium |
||
| 008 | 160401s2016 mx gr 001 0 spa d | ||
| 020 | _a978-607-32-3700-0 | ||
| 040 |
_aMX-MxCDU _bspa _cMX-MxCDU |
||
| 041 | 0 |
_aspa _heng |
|
| 082 | 0 | 4 | _a658.8 K87d 2016 |
| 100 | 1 | _aKotler, Philip | |
| 245 | 1 | 0 |
_aDirección de marketing / _cPhilip Kotler, Kevin Lane Keller ; tr. Leticia Esther Pineda Ayala, Lourdes Amador Araujo |
| 250 | _a15a ed. | ||
| 260 |
_aMéxico : _bPearson Educación, _c2016 |
||
| 300 |
_axxii, 692 p. : _bdib., fot. parc. col. ; _c28 cm |
||
| 504 | _aIncluye glosario e índices | ||
| 590 | _aMAR.16 | ||
| 598 | _aMAR.16 | ||
| 650 | 4 | _aMERCADOTECNIA | |
| 650 | 4 | _aADMINISTRACIÓN DE VENTAS | |
| 700 | 1 |
_aLane Keller, Kevin, _ecoaut. |
|
| 700 | 1 |
_aPineda Ayala, Esther, _etr. |
|
| 700 | 1 |
_aAmador Araujo, Lourdes, _etr. |
|
| 999 |
_c316889 _d316889 |
||