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_aCORINAADQ _b20160222 _cMANUEL _d20171214 _zjanium |
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| 020 | _a978-607-32-3560-0 | ||
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| 100 | 1 | _aMalhotra, Naresh K. | |
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_aInvestigación de mercados : _bconceptos esenciales / _cNaresh Malhotra K. ; tr. Leticia Esther Pineda Ayala |
| 260 |
_aMéxico : _bPearson Educación de México, _c2016 |
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_axxv, 408 p. : _bdib., fot., gráfico ; _c28 cm. |
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| 598 | _aMAR.16 | ||
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_aMercadeo _xInvestigaciones |
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_aPineda Ayala, Leticia Esther, _etr. |
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_c316399 _d316399 |
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