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| 035 | _a(janium)288829 | ||
| 005 | 20221116082059.0 | ||
| 998 |
_aVIOLETA _b20140918 _cBGGABY _d20150611 _zjanium |
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| 008 | 130607s2013 mx dp g 000 0 spa u | ||
| 020 | _a978-607-438-671-4 | ||
| 040 |
_aMX-MxCDU _bspa _cMX-MxCDU |
||
| 082 | 0 | 4 | _a658.872 L158m |
| 100 | 1 | _aLaethem, Nathalie van | |
| 245 | 0 | 0 |
_aMercadotecnia / _cNathalie van Laethem, Yvelise Lebon, Beatrice Durand-Mégret ; [tr. José C. Pecina Hernández] |
| 260 |
_aMéxico : _bGrupo Editorial Patria, _c2013 |
||
| 300 | _ax, 182 p. | ||
| 590 | _aOCT.14 | ||
| 598 | _aOCT.14 | ||
| 650 | 4 | _aMERCADEO DIRECTO | |
| 650 | 4 | _aSEGMENTACIÓN DEL MERCADO | |
| 700 | 1 |
_aLebon, Yvelise, _ecoaut. |
|
| 700 | 1 |
_aDuran-Mégret, Beatrice, _ecoaut. |
|
| 700 | 1 |
_aPecina Hernández, José C., _etr. |
|
| 830 | 0 | _aLa Caja de Herramientas / Grupo Editorial Patria | |
| 999 |
_c273284 _d273284 |
||