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| 008 | 040601s2011 mx op g 001 0 spa u | ||
| 020 | _a978-607-15-0539-2 | ||
| 082 | 0 | 4 | _a658.8 F5298m 2011 |
| 100 | 1 | _aFischer de la Vega, Laura Estela | |
| 245 | 0 | 0 |
_aMercadotecnia / _cLaura Estela Fischer de la Vega, Jorge Espejo Callado |
| 250 | _a4a ed. | ||
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_aMéxico : _bMcGraw-Hill Interamericana : _bMcGraw-Hill Educación, _cc2011 |
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_axiii, 273 p. _b: il. |
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| 500 | _aIncluye 1 disco compacto | ||
| 650 | 4 | _aMERCADOTECNIA | |
| 700 | 1 |
_aEspejo Callado, Jorge, _ecoaut. |
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