| 000 | 00643cam a2200205 4500 | ||
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| 035 | _a(janium)238988 | ||
| 005 | 20221115233724.0 | ||
| 998 |
_aPT12 _b20100929 _cPT11 _d20110203 _zjanium |
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| 008 | 040601s2009 mx do fr 001 0 spa u | ||
| 020 | _a978-970-10-7281-3 | ||
| 082 | 0 | 4 | _a658.8 K39m 2009 |
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 0 | 0 |
_aMarketing / _cRoger A. Kerin, Steven W. Hartley, William Rudelius |
| 250 | _a9a ed. | ||
| 260 |
_aMéxico : _bMcGraw-Hill Interamericana, _c2009 |
||
| 300 |
_axlix, 745 p. : _bil. |
||
| 650 | 4 | _aMERCADOTECNIA | |
| 700 | 1 |
_aHartley, Steven W., _ecoaut. |
|
| 700 | 1 |
_aRudelius, William, _ecoaut. |
|
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_c229855 _d229855 |
||