| 000 | 00505cam a2200169 4500 | ||
|---|---|---|---|
| 035 | _a19416 | ||
| 005 | 20221112135713.0 | ||
| 998 |
_aBATCH _b20061129 _zjanium |
||
| 008 | 040601s1978uuuu r u000 0 spa d | ||
| 082 | 0 | 4 | _a659.1 D599p |
| 100 | 1 | _aDirksen, Charles J. | |
| 245 | 0 | 0 |
_aPrincipios y problemas de la publicidad / _cpor Charles J. Dirksen y Arthur Kroeger |
| 260 |
_aMéxico : _bCECSA, _c1978 |
||
| 300 | _a650 p. | ||
| 650 | 4 |
_aPUBLICIDAD _xPRINCIPIOS |
|
| 700 | 1 |
_aKroeger, Arthur, _ecoaut. |
|
| 999 |
_c19409 _d19409 |
||