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| 100 | 1 | _aRies, Al | |
| 245 | 0 | 3 |
_aLa guerra del marketing / _cAl Ries, Jack Trout |
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_aMéxico : _bMcGraw-Hill Interamericana, _c2006 |
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_aviii, 224 p. : _bil. |
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| 500 | _a"Edición conmemorativa vigésimo aniversario" | ||
| 650 | 4 | _aMERCADOTECNIA | |
| 650 | 4 | _aPUBLICIDAD | |
| 700 | 1 |
_aTrout, Jack, _ecoaut. |
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