| 000 | 00687 a2200217 4500 | ||
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| 035 | _a(janium)132529 | ||
| 005 | 20221114200014.0 | ||
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_aBATCH _b20061129 _cPT18 _d20070515 _ea214443 _zjanium |
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| 008 | 061124s2006 mx a g 001 0 spa u | ||
| 020 | _a970-10-5632-9 | ||
| 035 | _aa214443 | ||
| 082 | 4 | _a658.834 P478c 2006 | |
| 100 | 1 | _aPeter, J. Paul | |
| 245 | 0 | 0 |
_aComportamiento del consumidor y estrategia de marketing / _cJ. Paul Peter, Jerry C. Olson |
| 250 | _a7a. ed. | ||
| 260 |
_aMéxico : _bMcGraw-Hill Interamericana, _c2006 |
||
| 300 |
_axxiii, 578 p. : _bil. |
||
| 650 | 4 | _aCONSUMIDORES | |
| 650 | 4 | _aMERCADOTECNIA | |
| 700 | 1 |
_aOlson, Jerry C., _ecoaut. |
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_c132477 _d132477 |
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