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| 020 | _a970-10-5089-4 | ||
| 082 | 0 | 4 | _a659.19 P392c 2005 |
| 100 | 1 | _aPelton, Lou E. | |
| 245 | 0 | 0 |
_aCanales de marketing y distribución comercial : _bun enfoque de administración de relaciones / _cLou E. Pelton, David Strutton, James R. Lumpkin |
| 250 | _a2a. ed. | ||
| 260 |
_aMéxico : _bMcGraw-Hill Interamericana, _c2005 |
||
| 300 | _axxiii, 580 p. | ||
| 650 | 4 | _aPUBLICIDAD | |
| 650 | 4 | _aPROPAGANDA COMERCIAL | |
| 700 | 1 |
_aStrutton, David, _ecoaut. |
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| 700 | 1 |
_aLumpkin, James R., _ecoaut. |
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_c124414 _d124414 |
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