000 | 00754 a2200229 4500 | ||
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035 | _a(janium)117315 | ||
005 | 20221114163246.0 | ||
998 |
_aBATCH _b20061129 _zjanium |
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008 | 050210s2004 mx a g 001 0 spa u | ||
020 | _a970-10-4466-5 | ||
082 | 0 | 4 | _a658.834 H393c 2004 |
100 | 1 | _aHawkins Del I. | |
245 | 0 | 0 |
_aComportamiento del consumidor : _bconstruyendo estrategias de marketing / _cDel I. Hawkins, Roger J. Best, Kenneth A. Coney |
250 | _a9a. ed. | ||
260 |
_aMéxico : _bMcGraw-Hill Interamericana, _c2004 |
||
300 |
_axxiv, 758 p. : _bil. |
||
500 | _aIncluye 1 disco compacto | ||
650 | 4 | _aCONSUMIDORES | |
650 | 4 | _aMERCADOTECNIA | |
700 | 1 |
_aBest, Roger J. _ecoaut. |
|
700 | 1 |
_aConey, Kenneth A., _ecoaut. |
|
999 |
_c117269 _d117269 |