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Mercadotecnia : publicidad y relaciones públicas / Alejandro Lerma Kirchner by - Lerma Kirchner, Alejandro
Material type:  Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: México : Gasca, Sistemas de Información Contable y Administrativa Computarizados, 2004
Availability: Items available for loan: Biblioteca General (2)Call number: 658.8 L6164m-r, ...
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Mercadotecnia : ventas personales y promoción de ventas / Alejandro Lerma Kirchner by - Lerma Kirchner, Alejandro
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: México : Gasca, Sistemas de Información Contable y Administrativa Computarizados, 2004
Availability: Items available for loan: Biblioteca General (1)Call number: 658.8 L6164m-v. Biblioteca Legislativa (1)Call number: 658.8 L6164m-v.
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Mercadotecnia : el mercado y sus estrategias / Alejandro Lerma Kirchner by - Lerma Kirchner, Alejandro
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: México : Gasca, Sistemas de Información Contable y Administrativa Computarizados, 2004
Availability: Items available for loan: Biblioteca General (2)Call number: 658.8 L6164m-m, ...
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Mercadotecnia : visión general / Alejandro Lerma Kirchner by - Lerma Kirchner, Alejandro
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: México : Gasca, Sistemas de Información Contable y Administrativa Computarizados, 2004
Availability: Items available for loan: Biblioteca General (2)Call number: 658.8 L6164m-v, ...
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Cerveza Sol : un reposicionamiento exitoso / Nina Eloisa Méndez de la Luz Dauzon by - Méndez de la Luz Dauzon, Nina Eloisa
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
Specialized;
Publication details: México : N. E. Méndez de la Luz Dauzin, 2001
Dissertation note: Tesina (Lic.) - Instituto Tecnológico Autónomo de México, Área de Concentración: Mercadotecnia, México, 2001
Availability: Items available for loan: Biblioteca General (1)Call number: 663.42 M5382c.
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Comportamiento del consumidor / León G. Schiffman, Leslie Lazar Kanuk by
- Schiffman, León G
- Kanuk, Leslie Lazar [coaut.]
- Wisenblit, Joseph [colab.]
Edition: 10a ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
; Audience:
General;
Publication details: Naucalpan de Juárez [Méx.] : Pearson Educación de México : Prentice Hall, 2010
Availability: Items available for loan: Biblioteca General (1)Call number: 658.8342 S333c 2010.
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Consumidores / Ricardo Luis Lorenzetti by
Publication details: Buenos Aires [Argentina] : Rubinzal-Culzoni, 2003
Availability: Items available for loan: Biblioteca Legislativa (1)Call number: 658.834 L869c.
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La guerra del marketing / Al Ries, Jack Trout by
- Ries, Al
- Trout, Jack [coaut.]
Publication details: México : McGraw-Hill Interamericana, 2006
Availability: Items available for loan: Biblioteca General (2)Call number: 658.8 R559g, ...
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