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La revolución de Marketing : la técnica dicta la estrategia / Al Ries, Jack Trout by
  • Ries, Al
  • Trout, Jack [coaut.]
Material type: Text Text; Literary form: Not fiction
Publication details: México : McGraw-Hill, 1989
Availability: Items available for loan: Biblioteca General (2)Call number: 658.82 R559r, ...

Técnicas para determinar precios : manual para ejecutivos de finanzas / John C. Lere by
  • Lere, John C
Material type: Text Text; Literary form: Not fiction
Publication details: México : Limusa, 1979
Availability: Items available for loan: Biblioteca General (2)Call number: 658.816 L615t, ...

El arte de la persuación en las ventas / N. C. Christensen by
  • Christensen. N. C
Material type: Text Text; Literary form: Not fiction
Publication details: México : Azteca, 1973
Availability: Items available for loan: Biblioteca General (2)Call number: 658.82 Ch554a, ...

Bloques de comercio y mercados comunes / Sidney Dell by
  • Dell, Sidney
Material type: Text Text; Literary form: Not fiction
Publication details: México : F.C.E, 1965
Availability: Items available for loan: Biblioteca General (2)Call number: 658.83 D357b, ...

Investigación de mercados : toma de decisiones del sector público y privado / David A. Aaker y George S. Day by
  • Aaker, David A
  • Day, George S [coaut.]
Material type: Text Text; Literary form: Not fiction
Publication details: México : Interamericana, 1983
Availability: Items available for loan: Biblioteca General (1)Call number: 658.83 A111i.

Investigaciones de mercadeo : análisis y medida / Peter M. Chisnall by
  • Chisnall, Peter M
Material type: Text Text; Literary form: Not fiction
Publication details: México : McGraw-Hill, 1976
Availability: Items available for loan: Biblioteca General (2)Call number: 658.83 Ch542i, ...

Cómo emplear con éxito la investigación de mercados
Material type: Text Text; Literary form: Not fiction
Publication details: México : Editora Técnica, 1968
Availability: Items available for loan: Biblioteca General (2)Call number: 658.83 C728c, ...

Mercadotecnia : curso básico, conceptos, campo de acción y decisiones / Edward W. Cundiff, Richard R. Still y Jorge Iván Castaño B by
  • Cundiff, Edward W
  • Castaño B., Jorge Iván [coaut.]
  • Still, Richard R [coaut.]
Material type: Text Text; Literary form: Not fiction
Publication details: México : Herrero, 1969
Availability: Items available for loan: Biblioteca General (2)Call number: 658.83 C972m, ...

Investigación de mercados : interpretación y aplicación / Willard M. Fox by
  • Fox, Willard M
Material type: Text Text; Literary form: Not fiction
Publication details: México : F.C.E, 1961
Availability: Items available for loan: Biblioteca General (1)Call number: 658.83 F794i.

Los 10 más grandes vendedores / Robert L. Shook by
  • Shook, Robert L
Material type: Text Text; Literary form: Not fiction
Publication details: México : Lasser-Press Mexicana, 1979
Availability: Items available for loan: Biblioteca General (2)Call number: 658.85092 S559d, ...

La venta moderna, su análisis y estudio / Luis César P. by
  • César P., Luis
Material type: Text Text; Literary form: Not fiction
Publication details: México : Ediciones Contables y Administrativas, 1974
Availability: Items available for loan: Biblioteca General (2)Call number: 658.87069 C421v, ...

Psicología práctica para el gerente de ventas / Thomas F. Stroh by
  • Stroh, Thomas F
Material type: Text Text; Literary form: Not fiction
Publication details: México : CECSA, 1975
Availability: Items available for loan: Biblioteca General (2)Call number: 658.85150 S921p, ...

Las ventas a través de minoristas / coordinado por Malcolm P. McNair y Mira Berman by
  • Berman, Mira [coord.]
  • Mcnair, Malcolm P [coord.]
Material type: Text Text; Literary form: Not fiction
Publication details: México : Técnica, 1968
Availability: Items available for loan: Biblioteca General (2)Call number: 658.87 M169v, ...

Problemas en el comercio al menudeo / John W. Wingate, Elmer O. Schaller y Robert W. Bell by
  • Wingate, John W
  • Schaller, Elmer O [coaut.]
  • Bell, Robert W [coaut.]
Material type: Text Text; Literary form: Not fiction
Publication details: México : Diana, 1979
Availability: Items available for loan: Biblioteca General (2)Call number: 658.87 W769p, ...

Mercado y ventas de artesanías / Norbert N. Nelson by
  • Nelson, Norbert N
Material type: Text Text; Literary form: Not fiction
Publication details: México : Limusa-Wiley, 1970
Availability: Items available for loan: Biblioteca General (2)Call number: 658.8387455 N428m, ...

Los canales de distribución en la mercadotecnia / Edwin H. Lewis by
  • Lewis, Edwin H
Material type: Text Text; Literary form: Not fiction
Publication details: México : Técnica, 1969
Availability: Items available for loan: Biblioteca General (1)Call number: 658.84 L673c.

El placer de vender / Jean T. Auer by
  • Auer, Jean T
Edition: 7
Material type: Text Text; Literary form: Not fiction
Publication details: México : Grijalbo, 1983
Availability: Items available for loan: Biblioteca General (1)Call number: 658.85 A917p.

Para vender hay que saber / Max Balarín by
  • Balarín, Max
Material type: Text Text; Literary form: Not fiction
Publication details: México : Grijalbo, 1980
Availability: Items available for loan: Biblioteca General (4)Call number: 658.85 B171p, ...

Cómo multipliqué mis ingresos en ventas / Frank Bettger by
  • Bettger, Frank
Material type: Text Text; Literary form: Not fiction
Publication details: México : Latinoamericana, 1958
Availability: Items available for loan: Biblioteca General (2)Call number: 658.85 B565c, ...

Cómo venderse así mismo / por Joe Girard y Robert Casemore by
  • Girard, Joe
  • Casemore, Robert [coaut.]
Material type: Text Text; Literary form: Not fiction
Publication details: México : Diana, 1982
Availability: Items available for loan: Biblioteca General (4)Call number: 658.85 G517c, ...

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