Stanton, William J. <br/><br/>
Fundamentos de marketing / 
William J. Stanton, MichaelJ. Etzel, Bruce J. Walker 
 - 11 
 - México :  McGraw-Hill Interamericana,  2000 
 - xxi, 707 p.   :il. 
<br/><br/><label>ISBN: </label>970-10-2676-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MERCADOTECNIA
<br/><br/><label>Dewey Class. No.: </label>658.8 S792f 2000