Lovelock, Christopher H. <br/><br/>
Mercadotecnia de servicios / 
Christopher H. Lovelock 
 - 3 
 - México :  Prentice-Hall Hispanoamericana,   1997 
 - xiv, 661 p.   :il. 
<br/><br/><label>ISBN: </label>968-880-858-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MERCADOTECNIA
<br/><br/><label>Dewey Class. No.: </label>658.8 L898m 1997