Kotler, Philip <br/><br/>
Manual de la mercadotecnia / 
Philip Kotler 
 - 7 
 - México :  Prentice-Hall,  1995 
 - 3 v.   :il. 
<br/><br/><label>ISBN: </label>968-880-508-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MERCADOTECNIA--MANUALES
<br/><br/><label>Dewey Class. No.: </label>658.8 K87m 1995