Kerin, Roger A. <br/><br/>
Marketing / 
Roger A. Kerin, Steven W. Hartley, William Rudelius 
 - 9a ed. 
 - México :  McGraw-Hill Interamericana,  2009 
 - xlix, 745 p. :  il. 
<br/><br/><label>ISBN: </label>978-970-10-7281-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MERCADOTECNIA
<br/><br/><label>Dewey Class. No.: </label>658.8 K39m 2009