García-Sordo, Juan B. Marketing internacional / Juan B. García-Sordo - 2a ed. - México : McGraw-Hill Interamericana, 2007 - ixxx, 584 p. : il. ISBN: 978-970-10-6175-6 970-10-6175-6 Subjects--Topical Terms: MERCADOTECNIAPUBLICIDAD Dewey Class. No.: 658.8 G2167m 2007