Kotler, Philip <br/><br/>
Mercadotecnia / 
Philip Kotler 
 - México :  Prentice- Hall Hispanoamericana,  1985 
 - xxvii,766 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MERCADOTECNIA
<br/><br/><label>Dewey Class. No.: </label>658.8 K87m