Lamb, Charles W. <br/><br/>
Fundamentps de marketing /  
Charles W. Lamb, Joseph F. Hair, Carl McDaniel 
 - 4a. ed. 
 - México :   Thomson Learning,   2005 
 - xxvi, 590 p. :   il. 
<br/><br/><label>ISBN: </label>970-686-439-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MERCADOTECNIA<br/>PUBLICIDAD
<br/><br/><label>Dewey Class. No.: </label>658.8 L218f 2005