Marketing / 
Roger A. Kerin...[et al.] 
 - 7 
 - México :  McGraw-Hill Interamericana,  2003 
 - xivi, 857 p.   :il. 
<br/><br/><label>ISBN: </label>970-10-4108-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MERCADOTECNIA
<br/><br/><label>Dewey Class. No.: </label>658.8 M345m 2003