Lamb, Charles W. <br/><br/>
Marketing / 
Charles W. Lamb, Joseph F. Hair, Carl McDaniel 
 - 6 
 - México :  Thomson International,  2002 
 - xiv, 751 p.   :il. 
<br/><br/><label>ISBN: </label>970-686-199-8 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MERCADOTECNIA<br/>PUBLICIDAD
<br/><br/><label>Dewey Class. No.: </label>658.8 L218m 2002