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Dirección de marketing / Philip Kotler, Kevin Lane Keller ; tr. Leticia Esther Pineda Ayala, Lourdes Amador Araujo

By:

Kotler, Philip

Contributor(s):

Lane Keller, Kevin [coaut.]
Pineda Ayala, Esther [tr.]
Amador Araujo, Lourdes [tr.]

Language: Spanish Original language: English Publication details: México : Pearson Educación, 2016Edition: 15a edDescription: xxii, 692 p. : dib., fot. parc. col. ; 28 cmISBN:

978-607-32-3700-0

Subject(s):

MERCADOTECNIA
ADMINISTRACIÓN DE VENTAS

DDC classification:

658.8 K87d 2016

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Date due	Barcode
Libro	Biblioteca General	Acervo General			Available		479044

Incluye glosario e índices

MAR.16

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