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Comportamiento del consumidor / Michael R. Solomon ; traducción María Jesús Herrero Díaz ; revisión técnica Laura Alicia Calleros Torre

By:

Solomon, Michael R [autor]

Contributor(s):

Herrero Díaz, María Jesús [traductor]
Calleros Torre, Laura Alicia [revisor]

Material type: Text

TextLanguage: Spanish Original language: English Publication details: México : Pearson, 2017Edition: 11a edDescription: xxii, 601 p. : diagrs., fot. ; 28 cmISBN:

978-607-32-4021-5

Subject(s):

Comportamiento del consumidor
Consumidores
Mercadeo

DDC classification:

658.8342 S689c 2017

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
Libro	Biblioteca General	Acervo General	658.8342 S689c 2017		2	Available		505507

Incluye referencias bibliográficas e índice

Título original: Consumer behavior, having and being

DIC.17

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