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Decodificado : la ciencia subyacente a por qué compramos / Phil Barden ; pról. Rory Sutherland ; tr. Susana Margarita Olivares Bari

By:

Barden, Phil

Contributor(s):

Sutherland, Rory [pról. ]
Olivares Bari, Susana Margarita [tr.]

Language: Spanish Original language: English Publication details: México : Grupo Editorial Patria, 2013Description: xvi, 287 p. : dib., fot. parc. col. ; 23 cmISBN:

978-607-438-672-1

Subject(s):

COMPORTAMIENTO DEL CONSUMIDOR
MERCADEO
CONSUMIDORES

DDC classification:

658.8342 B245d

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Materials specified	Copy number	Status	Date due	Barcode
Libro	Biblioteca General	Acervo General	658.8342 B245d		2	Available		480627
Libro	Biblioteca Legislativa	Acervo General	658.8342 B245d		1	Available		456850

Título original: Decoded. The science behind why we buy

Incluye índice

AGO.14

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