The use of market intelligence tools to improve the results of diabetes treatment in the Mexican public health sector
Subject(s): Summary: The health sector in Mexico incluides: health providers, health payers, patients and pharmaceutical companies, Pharmaceutical companies regularly use market intelligence tools, like market research, to obtain information about their environment and create marketing metrics that allow them to track their progress. Health providers such as the Mexican Institute of Social Security (IMSS) could benefit from using these same tools. This can be described within the frame of the treatment of Diabetes Mellitus (DM), a major health issue in most countries, and an urgent one in health issue in most countries, and an urgent one in Mexico. The results obtained by the public health system in the treatment of diabetes could improve through the use of tools provided by market intelligence systems and better clinical practices.The health sector in Mexico incluides: health providers, health payers, patients and pharmaceutical companies, Pharmaceutical companies regularly use market intelligence tools, like market research, to obtain information about their environment and create marketing metrics that allow them to track their progress. Health providers such as the Mexican Institute of Social Security (IMSS) could benefit from using these same tools. This can be described within the frame of the treatment of Diabetes Mellitus (DM), a major health issue in most countries, and an urgent one in health issue in most countries, and an urgent one in Mexico. The results obtained by the public health system in the treatment of diabetes could improve through the use of tools provided by market intelligence systems and better clinical practices.
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