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Diseño de campañas persuasivas /

Fonseca Yerena, María del Socorro

Diseño de campañas persuasivas / María del Socorro Fonseca Yerena, María del Carmen Herrera Zamudio. - Naucalpan [Méx.] : Pearson Educación de México, 2002 - xii, 251 p.

ISBN: 970-26-0253-X

Subjects--Topical Terms:
PROPAGANDA COMERCIAL
PROPAGANDA
PUBLICIDAD

Dewey Class. No.: 659.113 F6769d

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