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Fundamentos de mercadotecnia internacional /

Keegan, Warren J.

Fundamentos de mercadotecnia internacional / Warren J. Keegan, Mark C. Green. - México : Prentice-Hall Hispanoamericana, 1998 - xxii, 421 p. :il.

ISBN: 970-17-0138-0

Subjects--Topical Terms:
MERCADOTECNIA DE EXPORTACION
INDUSTRIAS--ADMINISTRACION

Dewey Class. No.: 658.83 K26f

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