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Credibilidad política y marketing mix /

Baena Paz, Guillermina

Credibilidad política y marketing mix / Guillermina Baena Paz. - México : McGraw-Hill Interamericana, 1998 - xi, 172 p. :il.

ISBN: 970-10-2063-4

Subjects--Topical Terms:
CAMPAÑA ELECTORAL--MEXICO--PUBLICIDAD

Dewey Class. No.: 324.7 B1396c

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