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Diseño y desarrollo eficaces de nuevo producto /

Rosenthal, Stephen R.

Diseño y desarrollo eficaces de nuevo producto / Stephen R. Rosenthal. - México : McGraw-Hilll Interamericana, 1998 - xxiv, 341 p.

ISBN: 970-10-1896-6

Subjects--Topical Terms:
PRODUCTOS NUEVOS
MERCADOTECNIA
NEGOCIOS--ADMINISTRACION

Dewey Class. No.: 658.575 R815d

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