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Comportamiento del consumidor : comprar, tener y ser /

Solomon, Michael R.

Comportamiento del consumidor : comprar, tener y ser / Michael R. Solomon - 3 - México : Prentice-Hall Hispanoamericana, 1997 - xviii, 683 p. :il.

ISBN: 968-880-843-1

Subjects--Topical Terms:
CONSUMIDORES
MERCADOTECNIA

Dewey Class. No.: 658.8342 S689c 1997

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