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Investigación de mercados : un enfoque práctico /

Malhotra, Naresh K.

Investigación de mercados : un enfoque práctico / Naresh K. Malhotra - 2 - México : Prentice-Hall Hispanoamericana, 1997 - xxxv, 890 p. :il.

ISBN: 968-88-844-X

Subjects--Topical Terms:
MERCADOTECNIA--INVESTIGACION

Dewey Class. No.: 658.83 M249i 1997

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