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Mercadotecnia de servicios /

Lovelock, Christopher H.

Mercadotecnia de servicios / Christopher H. Lovelock - 3 - México : Prentice-Hall Hispanoamericana, 1997 - xiv, 661 p. :il.

ISBN: 968-880-858-X

Subjects--Topical Terms:
MERCADOTECNIA

Dewey Class. No.: 658.8 L898m 1997

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