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Marketing internacional /

Czinkota, Michael R.

Marketing internacional / Michael R. Czinkota, Ilkka A. Ronkainen - 4 - México : McGraw-Hill Interamericana, 1996 - xiv, 819 p. :il.

ISBN: 970-10-1118-X

Subjects--Topical Terms:
MERCADOTECNIA

Dewey Class. No.: 658.8 C998m 1996

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