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Comportamiento del consumidor : conceptos y aplicaciones /

Loudon, David L.

Comportamiento del consumidor : conceptos y aplicaciones / David L. Loudon y Albert J. Della Bitta - 4 - México : McGraw-Hill, 1995 - xxiii, 834 p. :il.

ISBN: 970-10-0672-0

Subjects--Topical Terms:
CONSUMIDORES
MERCADOTECNIA

Dewey Class. No.: 658.834 L896c 1995

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