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Las 22 leyes inmutables del marketing : viólelas a su propio riesgo /

Ries, Al

Las 22 leyes inmutables del marketing : viólelas a su propio riesgo / Al Ries y Jack Trout. - México : McGraw-Hill Interamericana de México, 1993 - xiv, 187 p. :il.

ISBN: 970-10-403-5

Subjects--Topical Terms:
MERCADOTECNIA

Dewey Class. No.: 658.8 R559v

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