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Investigación de mercados : texto y casos /

Boyd, Harper W.

Investigación de mercados : texto y casos / Harper W. Boyd, Ralp Westfall, Stanley F. Stasch. - 5 - México : UTEHA : Noriega, 1993 - 830 p. :il.

ISBN: 968-18-4126-3

Subjects--Topical Terms:
MERCADOTECNIA--INVESTIGACION

Dewey Class. No.: 658.8 B789i 1993

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