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Investigación de mercados : conceptos esenciales /

Malhotra, Naresh K.

Investigación de mercados : conceptos esenciales / Naresh Malhotra K. ; tr. Leticia Esther Pineda Ayala - México : Pearson Educación de México, 2016 - xxv, 408 p. : dib., fot., gráfico ; 28 cm.

ISBN: 978-607-32-3560-0

Subjects--Topical Terms:
Mercadeo--Investigaciones

Dewey Class. No.: 658.83 / M249i

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