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Marketing internacional /

Cateora, Philip R.

Marketing internacional / Philip R. Cateora, Mary C. Gilly, John L. Graham ; rev. técnica Raúl Mejía Estañol - 16a ed. - México : McGraw-Hill Interamericana, 2014 - xxx, 626 p. : dib., fot., gráfico, mapas ; 27 cm.

Incluye índice

ISBN: 978-607-15-1209-3

Subjects--Topical Terms:
Mercadeo de exportación
Comercio exterior
Mercadeo--Investigaciones

Dewey Class. No.: 658.848 / C359m 2014

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