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Marketing /

Kerin, Roger A.

Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius - 11a ed. - México : McGraw-Hill/Interamericana, 2014 - xxxvi, 714 p. : fot. col., gráfico col., mapa col. ; 27 cm.

Incluye índice

ISBN: 978-607-15-1153-9

Subjects--Topical Terms:
Mercadeo--Investigaciones
Comportamiento del consumidor
Administración de mercadeo

Dewey Class. No.: 658.8 / K39m 2014

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