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Mercadotecnia /

Laethem, Nathalie van

Mercadotecnia / Nathalie van Laethem, Yvelise Lebon, Beatrice Durand-Mégret ; [tr. José C. Pecina Hernández] - México : Grupo Editorial Patria, 2013 - x, 182 p. - La Caja de Herramientas / Grupo Editorial Patria .

ISBN: 978-607-438-671-4

Subjects--Topical Terms:
MERCADEO DIRECTO
SEGMENTACIÓN DEL MERCADO

Dewey Class. No.: 658.872 L158m

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