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Publicidad, promoción y comunicación integral en marketing /

Clow, Kenneth E.

Publicidad, promoción y comunicación integral en marketing / Kenneth E. Clow, Donald Baack - 4a ed. - México : Pearson Educación de México : Prentice Hall, 2010 - xvii, 454 p. : il.

ISBN: 978-607-442-630-4

Subjects--Topical Terms:
MERCADOTECNIA
PUBLICIDAD

Dewey Class. No.: 658.8 C648p 2010

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