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Marketing de servicios : personal, tecnología y estrategia /

Lovelock, Christopher

Marketing de servicios : personal, tecnología y estrategia / Christopher Lovelock, Jochen Wirtz - 6a ed. - México : Pearson Educación de México, 2009 - xxii, 647 p. : il.

ISBN: 978-970-26-1515-6

Subjects--Topical Terms:
MERCADOTECNIA

Dewey Class. No.: 658.8 L898m 2009

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