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Manual para elaborar un plan de mercadotecnia /

Fernández Valiñas, Ricardo

Manual para elaborar un plan de mercadotecnia / Ricardo Fernández Valiñas - México : McGraw-Hill Interamericana, 2007 - xvii, 199 p. : il.

ISBN: 978-970-10-6054-4 970-10-6054-7

Subjects--Topical Terms:
MERCADOTECNIA
ADMINISTRACIÓN DE EMPRESAS

Dewey Class. No.: 658.8 F3638m

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