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Administración del Marketing : un enfoque en la toma estratégica de decisiones /

Administración del Marketing : un enfoque en la toma estratégica de decisiones / John W. Mullins...[et al.] - 5a ed. - México : McGraw-Hill Interamericana, 2007 - xvii, 519 p.

ISBN: 970-10-5915-8

Subjects--Topical Terms:
ADMINISTRACIÓN DE MERCADEO

Dewey Class. No.: 658.8 A2385a 2007

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