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Estrategia de marketing /

Ferrell, O.C.

Estrategia de marketing / O.C. Ferrell, Michael D. Hartline - 3a ed. - México : International Thomson, 2006 - xx, 628 p : il.

ISBN: 970-686-496-2

Subjects--Topical Terms:
MERCADEO
PROMOCIÓN DE VENTAS
ANÁLISIS DE MERCADEO

Dewey Class. No.: 658.8 F377e 2006

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