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Publicidad y comunicación integral de marca /

OG̀uinn, Thomas C.

Publicidad y comunicación integral de marca / Thomas C. OG̀uinn, Chris T. Allen, Richard J. Semenik - 4a ed. - México : International Thomson, 2006 - xliv, 781 p. : il.

ISBN: 970-686-607-8

Subjects--Topical Terms:
PUBLICIDAD
PROPAGANDA COMERCIAL

Dewey Class. No.: 659.1 O35p 2006

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